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This web site has the following in the web page, "Possibly the most easy-to-use automated backup program ever released." Our analyzers noticed that the web site also stated " Casper 10 NEW VERSION! New Version 10 Now Available! Complete, Easy-to-use PC Backup Protection for Windows." The Website also said " Casper creates a complete copy of your system hard disk, including the operating system, applications, settings, and all of your data. Easy-to-use wizards quickly guide you through the process step-by-step." The website's header had drive copy as the most important optimized keyword. It is followed by disk copy, disk clone, and drive clone which isn't as highly ranked as drive copy. The next words fssdev.com uses is drive backup. clone drive was included and will not be understood by search engines.